Safe Seasons Calendar

Background

Most injuries can be prevented, and yet injuries remain the leading cause of death and hospitalizations among Canadian children and youth. The Safe Seasons Calendar was designed to provide parents and caregivers with information on how to prevent injuries in a variety of settings. The calendar allowed for information to be delivered at appropriate times throughout the year.

Campaign Description

Health Canada developed and distributed Safe Seasons Calendars from 1997 to 2000. Health Canada collaborated with other Government of Canada departments, non-governmental organizations and Today's Parent Magazine on the development of content and the distribution of the calendar.

Summary Information

Target Audience(s)

Parents, grandparents, and caregivers of children aged 1-8.

Key messages

Each calendar featured twelve safety themes, on such topics as farm safety, road safety and water safety.

Tactics

Through partnerships with Today's Parent Magazine and more than fifteen key injury prevention organizations, listed below, 200,000 copies Safe Seasons Calendar were delivered directly to Canadian parents and caregivers in 1998, 1999 and 2000.

Strategic Alliances

• Lifesaving Society
• The Block Parents Program
• Canadian Parks and Recreation Association
• Canadian Institute of Child Health,
• St. John's Ambulance
• CSA International
• Fire Prevention Canada
• The Canadian Automobile Association
• Infant and Toddler Safety Association
• Think First Foundation
• Canadian Red Cross
• Family Service Canada
• The Children's Hospital of Eastern Ontario
• The Canadian Association of Poison Control Centres
• Safe Kids Canada
• Canadian Federation of Agriculture
• Regional Municipality of Ottawa-Carleton
• Canadian Dermatology Association

Timing

Safe Seasons Calendars were developed for three years from 1998 - 2000.

Contact

For more information on this campaign please e-mail info@hc-sc.gc.ca.