Section 3 - Quiz: Setting Objectives
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1. What type of objective is the following statement "To increase the number of people in the target audience who are convinced that regular exercise will make them feel better"
- Belief objective
- Behaviour objective
- Knowledge objective
- All of the above
Incorrect. The answer is A. The objective “To increase the number of people in the target audience who are convinced that exercising will make them feel better” is a belief objective. The objective is to convince the target market, that they will benefit from a behaviour change.
Correct! The answer is A. The objective “To increase the number of people in the target audience who are convinced that exercising will make them feel better” is a belief objective. The objective is to convince the target market, that they will benefit from a behaviour change.
2. True or false: Social marketing campaigns should always work to change the behaviour of individuals, groups or organizations.
Incorrect. The answer is true. The ultimate goal of all social marketing campaigns is to change the behaviour of individuals, groups or organizations. There are situations when the attitudes and knowledge of the target audience need to be changed before behaviour change will occur.
Correct! The answer is true. The ultimate goal of all social marketing campaigns is to change the behaviour of individuals, groups or organizations. There are situations when the attitudes and knowledge of the target audience need to be changed before behaviour change will occur.
3. True or false: A belief objective involves changing the values of the target audience
Incorrect. The answer is false. A belief objective works to change beliefs, but not values. The belief objective should be based on values that the target audience already holds.
Correct! The answer is false. A belief objective works to change beliefs, but not values. The belief objective should be based on values that the target audience already holds.
4. Belief objectives are based on:
- Values
- Attitudes
- Opinions
- All of the above
Incorrect. The answer is D. Belief objectives can be based on values, attitudes and opinions of the target audience.
Correct! The answer is D. Belief objectives can be based on values, attitudes and opinions of the target audience.
5. The S in "SMART objectives" stands for:
- Simple
- Specific
- Straight Forward
- Social
Incorrect. The answer is B. "SMART objectives" stand for Specific, Measurable, Achievable, Relevant and Time-based objectives
Correct! The answer is B. "SMART objectives" stand for Specific, Measurable, Achievable, Relevant and Time-based objectives
