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Social Marketing Plan Template
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(PDF Version - 339 K)Campaign Title:
Prepared by:
Organization:
Date:
Situational Analysis
Introduction
Background and Research
Environmental Scan
SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
Market Segmentation and Target Markets
Definition of Market Segments (Market Research)
Primary Target Audiences
Secondary Target Audiences
Objectives
Behaviour Objectives
Knowledge Objectives
Belief Objectives
Specific Measurable Objectives
Marketing Strategy
Product:
Actual Product:
Core Product:
Augmented Product:
Price:
Place:
Promotion:
Key Messages:
Messaging approach (Tone and position):
Promotional Tactics:
Evaluation Plan
Evaluation and Tracking Plans:
Application of evaluation results:
Budget
Implementation Plan
Phase 1:
Task
Responsible Party
Completion Date
Expected Cost
Phase 2:
Task
Responsible Party
Completion Date
Expected Cost
