Harper Government Launches New Website to Assist Parents
December 3, 2010
For immediate release
- The Government of Canada has launched the Children's Health and Safety Campaign aimed at promoting children's health and safety tips for parents.
- The ads and healthycanadians.gc.ca/kids website offer tips and advice for parents on topics such as car seat safety, healthy eating and nutrition, food safety, product safety and physical activity.
- Free tools such as an online customizable handbook, a mobile application, and Facebook applications will help Canadian parents cut through the clutter, receive up-to-date health and safety information, and Children's Health and Safety ad campaign stay connected.
- The will air on television, in cinemas and on digital screens and posters in retail locations across Canada. The campaign will be offered in both English and French markets starting November 22 to March 31. Internet advertising will also encourage the use of the campaign's social media tools.
- "There are often a lot of confusing messages for parents about how to keep their kids safe. This one-stop website provides parents and caregivers with a trusted source of information they need to protect their children. I encourage parents to take advantage of these tools and visit our website today. This is a good example of the commitment made by the federal government to families." Leona Aglukkaq, Minister of Health
- "Not too long ago, searching the internet for information on the safety of older products was a time-consuming, unproductive quest. Fortunately, this new, easy-to-use "Children's Health and Safety" website will greatly assist the parents checking if the older products are still safe, as well as allowing them to assess the safety of a product if considering purchasing second-hand." Nicole Christen, mommy blogger - My Real Review
- "It is alarming that more children die of injuries in Canada than all other causes combined. It is more alarming that most of these injuries were entirely preventable. The introduction of the new Healthy Canadians website in terms of providing accurate, up-to-date information is an important step towards reducing preventable injuries to children and the resulting suffering incurred by families." Dr. Mariana Brussoni , Assistant Professor, Department of Pediatrics, University of British Columbia; Academic Scientist, BC Injury Research & Prevention Unit; Director, BC Children's Hospital Injury Reporting and Prevention Program (CHIRPP)
Answers to parents' questions on topics such as food allergies, food safety, product recalls, car seat safety and obesity will be featured on the website or by calling 1-800-0-Canada.
Did you know that...
Health Canada, Transport Canada, the Public Health Agency of Canada, the Canadian Food Inspection Agency, and Public Safety Canada have all contributed to the initiative.
Minister Aglukkaq (right) launches the "Children's Health and Safety" multimedia campaign, demonstrated by Natalie Cusson (left), Health Canada, Marketing Advisor, at the Robert Lee YMCA, Coast Capital Savings Early Childhood and Family Development Centre, in Vancouver B.C., December 3, 2010.