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Harper Government and Retail Council of Canada bring healthy eating messages to Canadians where they shop - EAT WELL campaign delivers practical tips for busy families

March 4, 2013
For immediate release

Factsheet: The Eat Well campaign

OTTAWA - Today, the Honourable Leona Aglukkaq, Minister of Health, along with David Wilkes, Sr. Vice President, Grocery Division, from the Retail Council of Canada, launched the latest phase of the Harper Government's national Eat Well campaign which promotes healthy eating and healthy weights.

The campaign provides information for parents so they can make healthy choices at home, at the grocery store and when eating out. It provides easy-to-use tips for busy parents to help them make changes in their day-to-day lives. The campaign focuses on how planning can contribute to healthier food choices.

"Our government wants to provide information to Canadians to help them make healthier food choices," said Minister Aglukkaq. "Investing in the health of children and youth pays off in the long run for everyone, and the best way for us to do that is by continuing to provide leadership on nutrition and physical activity."

Working with partners, including the Retail Council of Canada (RCC) and the Canadian Federation of Independent Grocers, this part of the campaign aims to give Canadian families the information they need to make healthier food choices when they shop.

"Providing Canadians with the tools to eat well is a top priority of RCC's grocery members, so we are very pleased to be partners with the government in this campaign," said Wilkes. "Our grocers are committed to supporting healthy Canadians, and know we are best able to accomplish this goal when we all work together."

"The Heart and Stroke Foundation is very pleased to be working with Health Canada as it launches the latest phase of its Eat Well campaign," says Bobbe Wood, President of the Heart and Stroke Foundation. "Both organizations are committed to improving the health of Canadians and one important way to do this is to support their efforts to make nutritious and balanced food choices for themselves and their families. Following a healthy diet is one of the best things Canadians can do to reduce their risk of heart disease and stroke and live full healthy lives."

These latest activities build on the ongoing successes through media partners Astral Media, Corus Media and TC Transcontinental, Heart & Stroke Foundation, Dietitians of Canada, as well as Health Canada's ongoing Nutrition Facts Education Campaign, a collaboration with Food & Consumer Products of Canada.

The Harper Government remains focused on four priorities, as outlined by the Prime Minister, that Canadians care most about: their families, the safety of our streets and communities, their pride in being a citizen of this country, and of course, their personal financial security.

For more information and healthy eating tips, please see: healthycanadians.gc.ca/eatwell

The Honourable Leona Aglukkaq, Minister of Health, today announced the latest phase of Health Canadaĺs Healthy eating campaign at an Ottawa supermarket.

The Honourable Leona Aglukkaq, Minister of Health, and David Wilkes, of the Retail Council of Canada, get shopping tips from Registered Dietitian Carol Dombrow, of the Heart and Stroke Foundation of Canada to kick off a new phase of the Healthy Eating Campaign.

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Media Enquiries:
Health Canada
(613) 957-2983

Cailin Rodgers
Office of the Honourable Leona Aglukkaq
Federal Minister of Health
(613) 957-0200

Public Enquiries:
(613) 957-2991
1-866 225-0709

Retail Council of Canada:
Sally Ritchie
VP Communications and Marketing,
416 922-0553 ext. 228
1 888-373-8245
416-574-2552 (Mobile)
sritchie@retailcouncil.org