Health Canada
Symbol of the Government of Canada

Common menu bar links

Food and Nutrition

Social media 101

Using Social Media Tactics

Looking to engage your target audience in a healthy eating dialogue through social media? Social media tactics such as thought-provoking Tweets and engaging Facebook posts are effective tools to start a conversation in real time. In this section you'll find ready-to-use posts you can adapt, or use as is, on your organization's Facebook page or Twitter account.

These messages include informative healthy eating tips, facts and content written to engage your target audience in the discussion. Tweets and Facebook posts are great tools to effectively reach, educate and motivate your audience on healthy eating issues. Make these messages your own by personalizing them!


Twitter tips

  • Reply to mentions.
  • Engage your audience (participate in ongoing conversations that you find interesting and add value to them, create relationships).
  • Add a personal point of view when you retweet.
  • Know your audience by checking your followers' profile.
  • Find the right frequency for tweeting (not too much but not infrequently).
  • Click on hashtags (#) to see what other people are writing about a certain topic, re-tweet ones you find relevant.
  • Find the right timing, remember the day of the week and the hour when your tweets generate reactions (mentions and/or re-tweets).
  • Leave 20 characters at the end of your posts (to facilitate re-tweets).
  • Follow people who follow you (unless it's spam).
  • Re-tweet credible and influential content when it's connected to the campaign messaging.
  • Re-tweet positive feedback.

Hashtags: Helping you find interesting Tweets

The # symbol, called a hashtag, is used to mark keywords or topics in a tweet. It was created organically by Twitter users as a way to categorize messages. Click on hashtags (#) to see what other people are saying about a certain topic.

Did you know:
  • People use the hashtag symbol (#) before relevant keywords in their tweet to categorize those tweets. Keywords marked with a hashtag show up more easily in Twitter search.
  • Clicking on a hashtagged word in any message shows you all other tweets in that category.
  • Hashtags can occur anywhere in the tweet.
  • Hashtagged words that become very popular are often "trending topics".
Using hashtags
  • If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
  • Don't #spam #with #hashtags. Don't over-tag a single tweet. (Best practices recommend using no more than 3 hashtags per tweet.).
  • Use hashtags only on tweets relevant to the topic.

A list of suggested hashtags to add to your tweets are in the Healthy Eating Toolbox.


Facebook tips

  • Keep posts short and simple.
  • Post images and videos.
  • Cultivate engagement with two-way dialogue by responding to comments or asking fans for opinions.
  • Add consistent call-to-actions to postings, for example "What do you think?"ů.
  • Post "fill in the blank" posts.
  • Know your audience by checking the Facebook page insight tool.
  • Find the right frequency for posting (not too much but not infrequently).
  • Find the right timing. Remember the day of the week and the hour when your posts generate reactions such as likes and comments.