Our Media Campaigns

The Facts about Tobacco

Almost 70% of Aboriginal people smoke. So, the rate of cigarette-related death and disease is even higher than in the non-Aboriginal population.

Second-hand Smoke Campaigns

We have created several advertising products to inform Aboriginal people of the facts about second-hand smoke.

• Television
• Radio
• Posters
• Print Advertisements
• Brochures

Help on accessing alternative formats, such as Portable Document Format (PDF), Microsoft Word and PowerPoint (PPT) files, can be obtained in the alternate format help section.

Television

"Think twice before you light up"

• Text transcript
• Inuktitut transcript

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"Cigarettes hurt babies"

• Text transcript
• Inuktitut transcript

 

Radio

"Nurse"

• Text transcript
• Inuktitut transcript

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"Unexpected"

• Text transcript
• Inuktitut transcript

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"Workplace"

• Text transcript
• Inuktitut transcript

 

Posters

"We all agree. Cigarette smoke is dangerous."

Poster text: Every day health care workers are diagnosing, treating and caring for our people who suffer the effects of exposure to second-hand smoke. And now they're urging you to acknowledge the real effects cigarette smoke has on those who are exposed to it.

 

Print Advertisements

"Is A Smokefree Workplace Too Much To Ask For?"
If the warning labels that you find on cigarette packs suddenly appeared in places you never expected, would you stop and think twice before lighting up around others? You should, because second-hand smoke is harmful to all who come in contact with it -- even your co-workers or people who serve you in restaurants. They have no choice but to breathe the 4,000 chemicals found in second-hand smoke -- and that's dangerous to their health. So please think twice before smoking cigarettes around others.

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"Please Don't Smoke Around Those You Love."
If the warning labels that you find on cigarette packs suddenly appeared in places you never expected, would you stop and think twice before lighting up around others? You should, because second-hand smoke is harmful to all who come in contact with it -- even an unborn child. Please think twice before you smoke around others.

 

Brochures

• "Second-hand smoke: What you don't know!"
  A brochure explaining why second-hand smoke is so dangerous for you and your family, and what you can do.
  
  
• See also the brochure: Toxic emissions found in cigarette smoke, prepared for Aboriginal audiences.