Evaluation of Retailers' Behaviour Towards Certain Youth Access-to-Tobacco Restrictions (2002)

Table 27 - % Distribution and No. Of Ads Per Store By Brand By Type Weighted National Results -Convenience Chains - 2002

Ad Availability Chain Convenience	Total		C/T Display		Dangler		Poster		Shelf Talker		Other
Brands	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg
Total	57.8	1.8	52.0	1.7	1.9	1.1	1.5	2.0	5.3	1.6	3.7	1.1
Belvedere	0.1	1.0	0.1	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Benson & Hedges	6.5	1.0	5.1	1.0	0.0	0.0	0.0	0.0	1.5	1.0	0.0	0.0
Canadien Classics	0.1	1.0	0.1	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Du Maurier	39.8	1.1	35.4	1.0	0.7	1.0	0.3	1.0	4.4	1.0	3.5	1.0
Export A	12.5	1.0	12.1	1.0	0.5	1.0	0.0	0.0	0.2	1.0	0.0	0.0
Export A Smooth	0.6	1.0	0.6	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Remaining Export A	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Matinee	0.1	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.1	1.0	1.0	1.0
Players	18.1	1.1	15.7	1.0	0.8	1.0	0.2	1.0	1.7	1.0	0.7	1.0
Rothmans	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Sportsman	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other	14.4	1.2	13.2	1.1	0.1	1.0	1.2	2.1	0.3	1.2	0.0	0.0

 

Table 28 - Ad Type Importance Within Brand (% Share Of Brand Ads) Weighted National Results - Convenience Chains - 2002

Share of Ads - Chain Convenience Stores	All Ads	C/T Displays	Dangler	Poster	Shelf Talker	Other
Total	100.0	83.1	2.0	2.9	8.0	4.0
Belvedere	100.0	100.0	0.0	0.0	0.0	0.0
Benson & Hedges	100.0	76.9	0.0	0.0	0.0	0.0
Canadien Classics	100.0	100.0	0.0	0.0	0.0	0.0
Du Maurier	100.0	80.2	1.6	0.6	9.9	7.8
Export A	100.0	94.0	3.9	0.0	1.7	0.0
Export A Smooth	100.0	100.0	0.0	0.0	0.0	0.0
Remaining Export A	NA	NA	NA	NA	NA	NA
Matinee	100.0	0.0	0.0	0.0	100.0	0.0
Players	100.0	81.9	4.1	1.2	8.8	3.8
Rothmans	NA	NA	NA	NA	NA	NA
Sportsman	NA	NA	NA	NA	NA	NA
Other	100.0	82.8	0.6	14.4	2.2	0.0

 

Table 29 - Weighted - Point-of-Sale Advertising: Tobacco Brands - Convenience Chains All Cities - 2002

Ad Type: Counter-Top Displays	Brand Share Of CT Displays	% Distribution	Ave. # Displays/Store
1. du Maurier	42.3	35.4	1.0
2. Players	18.7	15.7	1.0
3. "Others" (not specified)	17.6	13.2	1.1
4. Export A (excl. Smooth)	14.6	12.1	1.0
Ad Type: Posters	Brand Share Of Posters	% Distribution	Ave. # Posters/Store
1. "Others" (not specified)	83.6	1.2	2.1
2. du Maurier	9.1	0.3	1.0
3. Players	7.3	0.2	1.0
Ad Type: Shelf-Talkers	Brand Share Of Shelf-Talkers	% Distribution	Ave. # Talkers/Store
1. du Maurier	52.7	4.4	1.0
2. Players	20.3	1.7	1.0
3. Benson & Hedges	18.2	1.5	1.0
Ad Type: Danglers	Brand Share Of Danglers	% Distribution	Ave. # Danglers/Store
1. Players	36.8	0.8	1.0
2. du Maurier	34.2	0.7	1.0
3. Export A (excl. Smooth)	23.7	0.5	1.0
Ad Type: Other Forms	Brand Share Of Other Ads	% Distribution	Ave. # Ads/Store
1. du Maurier	82.7	3.5	1.0
2. Players	17.3	0.7	1.0

 

Table 30 - % Distribution and No. Of Ads Per Store By Brand By Type Weighted National Results - Independent Convenience Stores - 2002

	Total		C/T Display		Dangler		Poster		Shelf Talker		Other
Ad Availabilitiy Independent Convenience	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg
Total	33.0	1.6	28.3	1.6	0.3	1.1	1.5	1.6	2.6	1.7	2.6	1.3
Belvedere	0.1	1.4	0.0	1.0	0.0	0.0	0.1	1.0	0.1	1.0	0.0	0.0
Benson & Hedges	6.1	1.0	5.2	1.0	0.0	0.0	0.0	0.0	1.0	1.0	0.0	0.0
Canadien Classics	0.0	0.0	0.0	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Du Maurier	17.6	1.1	14.3	1.1	0.0	1.0	0.2	1.1	1.3	1.0	2.6	1.0
Export A	4.8	1.0	4.7	1.0	0.1	1.0	0.0	0.0	0.0	0.0	0.0	0.0
Export A Smooth	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Remaining Export A	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Matinee	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Players	6.1	1.1	4.3	1.0	0.1	1.0	0.1	1.0	1.4	1.0	0.7	1.0
Rothmans	0.0	1.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	1.0	0.0	0.0
Sportsman	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Other	10.5	0.3	9.3	1.2	0.1	1.0	1.1	1.7	0.4	1.1	0.1	1.0

 

Table 31 - Ad Type Importance Within Brand (% Share Of Brand Ads) Weighted National Results - Independent Convenience Stores - 2002

Share of Ads - Independent Convenience	All Ads	C/T Displays	Dangler	Poster	Shelf Talker	Other
Total	100.0	81.1	0.6	4.2	7.8	6.2
Belvedere	100.0	18.2	0.0	36.4	36.4	0.0
Benson & Hedges	100.0	84.2	0.0	0.0	15.8	0.0
Canadien Classics	NA	NA	NA	NA	NA	NA
Du Maurier	100.0	78.9	0.1	1.0	6.6	13.4
Export A	100.0	98.5	1.7	0.0	0.0	0.0
Export A Smooth	NA	NA	NA	NA	NA	NA
Remaining Export A	NA	NA	NA	NA	NA	NA
Matinee	NA	NA	NA	NA	NA	NA
Players	100.0	64.6	2.2	1.4	20.9	11.0
Rothmans	NA	0.0	0.0	0.0	100.0	0.0
Sportsman	NA	0.0	0.0	0.0	0.0	0.0
Other	100.0	81.3	0.7	14.2	3.3	0.4

 

Table 32 - Weighted - Point-of-Sale Advertising: Tobacco Brands
Independent Convenience Stores - All Cities - 2002

Ad Type: Counter-Top Displays	Brand Share Of CT Displays	% Distribution	Ave. # Displays/Store
1. du Maurier	37.1	14.3	1.1
2. "Others" (not specified)	27.1	9.3	1.2
3. Benson & Hedges	13.1	5.2	1.0
4. Export A (excl. Smooth)	11.9	4.7	1.0
5. Players	10.7	4.3	1.0
Ad Type: Posters	Brand Share Of Posters	% Distribution	Ave. # Posters/Store
1. "Others" (not specified)	85.4	1.1	1.7
2. du Maurier	8.1	0.2	1.1
3. Players	4.3	0.1	1.0
4. Belvedere	2.2	0.1	1.0
Ad Type: Shelf-Talkers	Brand Share Of Shelf-Talkers	% Distribution	Ave. # Talkers/Store
1. Players	33.7	1.4	1.0
2. du Maurier	29.9	1.3	1.0
3. Benson & Hedges	23.8	1.0	1.0
4. "Others" (not specified)	10.8	0.4	1.1
Ad Type: Danglers	Brand Share Of Danglers	% Distribution	Ave. # Danglers/Store
1. Players	41.4	0.1	1.0
2. "Others" (not specified)	27.6	0.1	1.0
3. Export A (excl. Smooth)	24.1	0.1	1.0
Ad Type: Other Forms	Brand Share Of Other Ads	% Distribution	Ave. # Ads/Store
1. du Maurier	76.1	2.6	1.0
2. Players	22.1	0.7	1.0

 

Table 32a - % Distribution and No. Of Ads Per Store By Brand By Type
Weighted National Results - Gas Stations/Kiosks - 2002

Ad Availability Gas Sations/Kiosks	Total		C/T Display		Dangler		Poster		Shelf Talker		Other
	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg	Proj Dist%	Proj Avg
Total	34.1	1.5	28.5	1.4	0.6	1.5	1.2	1.6	3.2	1.7	3.3	1.0
Belvedere	0.2	1.5	0.0	1.0	NA	NA	0.1	1.0	0.1	1.0	NA	NA
Benson & Hedges	7.2	1.0	6.3	1.0	0.1	1.0	NA	NA	1.0	1.0	NA	NA
Canadien Classics	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA
Du Maurier	21.4	1.0	16.5	1.0	0.2	1.0	0.3	1.1	2.0	1.1	3.0	1.0
Export A	4.8	1.0	4.7	1.0	0.1	1.0	NA	NA	NA	NA	NA	NA
Export A Smooth	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA
Remaining Export A	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA
Matinee	0.1	1.0	NA	NA	NA	NA	NA	NA	0.1	1.0	NA	NA
Players	5.7	1.1	3.9	1.0	0.2	1.3	0.2	1.0	1.4	1.0	0.2	1.0
Rothmans	0.0	1.0	NA	NA	NA	NA	NA	NA	0.0	1.0	NA	NA
Sportsman	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA	NA
Other	5.4	1.3	4.5	1.2	0.1	1.5	0.7	1.7	0.5	1.0	0.1	1.0

 

Table 33 - Ad Type Importance Within Brand (% Share Of Brand Ads) Weighted National Results - Gas Stations/Kiosks - 2002

Share of Ads by Type Gas Stations/Kiosks	All Ads	C/T Display	Dangler	Poster	Shelf Talker	Other
Total	100.0	77.7	1.7	3.7	10.6	6.4
Belvedere	100.0	11.1	0.0	55.6	33.3	0.0
Benson & Hedges	100.0	85.7	0.8	0.0	13.5	0.0
Canadien Classics	NA	NA	NA	NA	NA	NA
Du Maurier	100.0	74.2	0.9	1.7	10.0	13.2
Export A	100.0	97.7	2.3	0.0	0.0	0.0
Export A Smooth	NA	NA	NA	NA	NA	NA
Remaining Export A	NA	NA	NA	NA	NA	NA
Matinee	100.0	0.0	0.0	0.0	100.0	0.0
Players	100.0	64.6	4.7	2.8	24.1	3.8
Rothmans	100.0	0.0	0.0	0.0	100.0	0.0
Sportsman	NA	NA	NA	NA	NA	NA
Other	100.0	73.3	2.4	16.7	6.4	1.2

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