Evaluation of Retailers' Behaviour Towards Certain Youth Access-to-Tobacco Restrictions (2002)

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Chart 1: % Retailers Refusing to Sell to Minors -- National Outlets

Chart 2: % Retailers Asking for ID & Retailers Who Were Willing to Sell as % of Those Asking for ID -- National Outlets

% Refusing to Sell
% Asking for ID
Retailers Willing to Sell as % of Those Asking for ID

Table of Contents

• Executive Summary
• Introduction
  • Preface
  • Research Objectives
  • Methodology
  • Scope
  • Sample
  • Sample Weighting
  • Understanding This Report
• Part A -- Tobacco Sales-To-Minors Legislation
  • Section 1 -- Tobacco Sales To Minors
    • 1.1. National Results
      • 1.1.1. National Results By Age of Minor
      • 1.1.2. National Results By Age of Clerk
      • 1.1.3. National Results By Gender
      • 1.1.4. National Results By Proximity To Schools &/Or Malls
      • 1.1.5. National Results By Time of Visit
      • 1.1.6. National Results By Presence of Adults In Store
      • 1.1.7. National Results By Class of Trade
    • 1.2. Results By City/Province/Region
      • 1.2.1. Regional Results By Age of Minor
      • 1.2.2. Regional Results By Age of Clerk
      • 1.2.3. Regional Results By Class of Trade
      • 1.2.4. Regional Results By Gender of Minor
      • 1.2.5. Regional Results By Gender of Clerk
      • 1.2.6. Regional results By Proximity To School &/Or Mall
      • 1.2.7. Regional Results By Presence or Not of Adults In Store
    • 1.3. Results By Presence of Operation ID Signs
  • Section 2 -- Posting Of Age/Health Advisory Signs
    • 2.1. Overall Compliance -- National
    • 2.2. Compliance By Class of Trade
    • 2.3.Overall Compliance By Region
    • 2.4.Sign Compliance By Provincial Legislative Component
• Part B -- Tobacco Advertisements At Point Of Sale (POS)
  • 1. General Trends In Tobacco POS Advertising
    • 1.1. Distribution Of Point-Of-Sale (POS) Advertising
    • 1.2. POS Ad Share & Number of Ads Per Store By Type
    • 1.3. Tobacco Advertising By Class of Trade
    • 1.4. Tobacco Advertising By Proximity To Schools &/Or Malls
    • 1.5. Tobacco Advertising Under Saskatchewan Law
  • 2. Tobacco POS Advertising by Brand (Selected Classes Of Trade)
    • 2.1. Convenience Chains (Excluding Gas Convenience Stores)
    • 2.2. Independent Convenience Stores
    • 2.3. Gas Convenience Chains/Gas Kiosks
• Conclusion
• Appendix

This report has been prepared by ACNielsen, a VNU Company, for Health Canada. It presents findings from a survey of retailers' behaviour towards youth access-to-tobacco provisions contained in various federal and provincial tobacco laws. The information contained in this report consists primarily of estimates, representing ACNielsen's opinion, based on projections using a study design first developed in 1995 and modified for successive studies in conjunction with legislative changes and changes to study specifications requested by Health Canada.