Canadian Health and Safety Advertising Campaign Evaluation (ACET) – Data Dictionary HCPOR-12-01 POR Registration No: POR 027-12 RespondentID Language of interview EN – English FR – French Province of Residence AB – Alberta BC – British Columbia MB – Manitoba NB – New Brunswick NL – Newfoundland and Labrador NS – Nova Scotia NT – Northwest Territories ON – Ontario PE – Prince Edward Island QC – Quebec SK – Saskatchewan Q1A:Over the past few weeks or so, have you seen, heard or read any advertising about the safety of health and consumer products, food and vehicles in Canada? 1 Yes 2 No 8 Don’t know 9 Refused Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - MENTION 1 50 Other 98 Don’t Know 99 Refused Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - MENTION 2 50 Other 98 Don’t Know 99 Refused Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - MENTION 3 50 Other 98 Don’t Know 99 Refused Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - MENTION 4 50 Other 98 Don’t Know 99 Refused Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - MENTION 5 50 Other 98 Don’t Know 99 Refused Q2AA: Do you remember seeing a television ad over the past few weeks or so featuring a teddy bear with three other toys in a police line-up. 1 Yes 2 No 7 Not applicable / Do not watch television (volunteered) 8 Don’t know 9 Refused Q2AB: Over the past few weeks or so, do you remember seeing this same ad as an Internet video that is shown before watching a television show or another video on the Internet? 1 Yes 2 No 7 Not applicable / Do not use the Internet (volunteered) 8 Don’t know 9 Refused Q2AC: And do you remember seeing this ad at a movie theatre? 1 Yes 2 No 7 Not applicable / Do not go to the movie theatres or cinema (volunteered) 8 Don’t know 9 Refused Q2BA: Do you remember seeing a television ad over the past few weeks or so featuring a coughing pill bottle. 1 Yes 2 No 7 Not applicable / Do not watch television (volunteered) 8 Don’t know 9 Refused Q2BB: Over the past few weeks or so, do you remember seeing this same ad as an Internet video that is shown before watching a television show or another video on the Internet? 1 Yes 2 No 7 Not applicable / Do not use the Internet (volunteered) 8 Don’t know 9 Refused Q2BC: And do you remember seeing this ad at a movie theatre? 1 Yes 2 No 7 Not applicable / Do not go to the movie theatres or cinema (volunteered) 8 Don’t know 9 Refused Q2C: Finally, do you remember seeing any other ad on the Internet over the past few weeks or so about the health and safety of consumer products, food and vehicles in Canada? 1 Yes 2 No 7 Not applicable / Do not use the Internet (volunteered) 8 Don’t know 9 Refused Q3: Thinking about the advertising that you saw, what do you think was the main point the advertising was trying to get across? 50 Other 98 Don’t Know 99 Refused Q4A: Did you do anything as a result of seeing this ad? 1 Yes 2 No 8 Don’t know 9 Refused Q4B: What did you do? Anything else? - MENTION 1 50 Other 98 Don’t Know 99 Refused Q4B: What did you do? Anything else? - MENTION 2 50 Other 98 Don’t Know 99 Refused Q4B: What did you do? Anything else? - MENTION 3 50 Other 98 Don’t Know 99 Refused Q4B: What did you do? Anything else? - MENTION 4 50 Other 98 Don’t Know 99 Refused Q4B: What did you do? Anything else? - MENTION 5 50 Other 98 Don’t Know 99 Refused Q5A: Thinking about the advertising you saw, who do you think produced it? That is, who paid for it? 1 Government of Canada / Federal Government 2 Provincial Government 3 Municipal Government 4 Government (General) 5 Taxpayers 50 Other (specify) 98 Don’t know 99 Refused Q5B: Which level of government? 1 Federal Government 2 Provincial Government 3 Municipal Government 4 Other 8 Don’t know 9 Refused Q6: How would you rate the performance of the Government of Canada in providing information to Canadians about the safety of health and consumer products, food and vehicles? 1 01 Terrible 2 02 3 03 4 04 Neither good nor bad 5 05 6 06 7 07 Excellent 98 Don’t know 99 Refused Q7: And, using the same scale how would you rate the performance of the Government of Canada in providing information to the public in general? 1 01 Terrible 2 02 3 03 4 04 Neither good nor bad 5 05 6 06 7 07 Excellent 98 Don’t know 99 Refused Q8: Generally speaking, how would you rate the overall performance of the Government of Canada? Once again, please use the same scale. 1 01 Terrible 2 02 3 03 4 04 Neither good nor bad 5 05 6 06 7 07 Excellent 98 Don’t know 99 Refused D1: Which of the following categories best describes your current employment status? Are you...? 1 Working full-time (35 or more hours per week) 2 Working part-time (less than 35 hours per week) 3 Self-employed 4 Student attending full time school (not working) 5 Unemployed, but looking for work 6 Not in the workforce (e.g. unemployed, but not looking for work, a full-time homemaker or parent) 7 Retired 50 Other 99 REFUSED D2: What is the highest level of formal education that you have completed to date? 1 Elementary school or less 2 Secondary school 3 Some post-secondary 4 College, vocational or trade school 5 Undergraduate university program 6 Graduate or professional university program 9 REFUSED D3: In what year were you born? 9999 REFUSED D4: Are there any children under the age of 18 currently living in your household? 1 Yes 2 No 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 1 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 2 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 3 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 4 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 5 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D4A: Do you have children in any of the following age groups living in your household? - MENTION 6 1 Under 1 year old 2 Between 1 & 3 years old 3 Between 4 & 6 years old 4 Between 7 & 12 years old 5 Between 13 & 17 years old 8 DON’T KNOW 9 REFUSED D5: Which of the following categories best describes your total household income? That is, the total income of all persons in your household, before taxes? 1 Under $20,000 2 $20,000 to just under $40,000 3 $40,000 to just under $60,000 4 $60,000 to just under $80,000 5 $80,000 to just under $100,000 6 $100,000 to just under $120,000 7 $120,000 to just under $150,000 8 $150,000 and above 99 REFUSED D6: Were you born in Canada? 1 Yes 2 No 9 REFUSED D7A: In the last two weeks, have you. . . - a. Read a daily newspaper? 1 Yes 2 No 8 Don’t know 9 REFUSED D7B: In the last two weeks, have you. . . - b. Read a weekly newspaper? 1 Yes 2 No 8 Don’t know 9 REFUSED D7C: In the last two weeks, have you. . . - c. Watched television? 1 Yes 2 No 8 Don’t know 9 REFUSED D7D: In the last two weeks, have you. . . - d. Listened to the radio? 1 Yes 2 No 8 Don’t know 9 REFUSED D7E: In the last two weeks, have you. . . - e. Used public transit? 1 Yes 2 No 8 Don’t know 9 REFUSED D7F: In the last two weeks, have you. . . - f. Read a magazine? 1 Yes 2 No 8 Don’t know 9 REFUSED D7G: In the last two weeks, have you. . . - g. Used the Internet? 1 Yes 2 No 8 Don’t know 9 REFUSED D7H: In the last two weeks, have you. . . - h. Used the Internet to access Facebook? 1 Yes 2 No 8 Don’t know 9 REFUSED D7I: In the last two weeks, have you. . . - i. Used the Internet to watch videos on Youtube? 1 Yes 2 No 8 Don’t know 9 REFUSED Record Gender 1 Male 2 Female Q1B. ADVERTISING RECALL - OPEN END - MENTION 1 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q1B. ADVERTISING RECALL - OPEN END - MENTION 2 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q1B. ADVERTISING RECALL - OPEN END - MENTION 3 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q1B. ADVERTISING RECALL - OPEN END - MENTION 4 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q1B. ADVERTISING RECALL - OPEN END - MENTION 5 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q1B. ADVERTISING RECALL - OPEN END - MENTION 6 1 MEAT/MEAT PRODUCTS 2 BEEF/BEEF INDUSTRY 3 FOOD SAFETY 4 FOOD ISSUES/FAULTY FOOD 5 FOOD RECALL 6 ISSUES WITH GENETICALLY PRODUCED 7 TOYS RECALL 8 SAFETY RECALLS 9 VEHICLE/CAR SAFETY 10 VEHICLE/CAR RECALLS 11 FORD RECALLS 12 TOYOTA RECALLS 13 HONDA RECALLS 14 TRUCKS RECALL 15 CARS/VEHICLES 16 PROBLEM IN CAR/VEHICLE 17 SEAT BELTS 18 AIRBAGS 19 TOYS/UNSAFE TOYS 20 GOVERNMENT WEBSITE/WEBSITE 21 BEEF/MEAT RECALL 22 BEEF/MEAT FROM ALBERTA 23 ECOLI IN BEEF/MEAT 24 BAD/ROTTEN BEEF/MEAT 25 EXCEL FOOD/EXCEL FOOD FROM ALBERTA 26 DANGEROUS/HAZARDOUS 27 DRUGS/PRESCRIPTION DRUGS 28 PROBLEMS WITH/RECALLING DRUGS/MEDICATION 29 HEALTH/HEALTH CARE/PUBLIC HEALTH 30 HEALTHY EATING/HEALTHY EATING PROGRAM 31 SAFETY/SAFETY PRODUCT 32 DIABETES 33 GLOBE AND MAIL 34 FLU SHOT 35 TEDDY BEAR 36 TREATMENT OF PIGS 37 ANIMAL CRUELTY 38 BUTCHERING/SLAUGHTER OF PIGS 39 DIFFERENT ICONS FOR EACH GROUP 40 MARKET PLACE 41 RECALL/PRODUCT RECALL 42 NOT TO DRINK AND DRIVE 43 TV/TV COMMERCIAL 44 ABOUT SMOKING/SMOKING RELATED PICTURES 45 CHILDREN SAFETY 46 FOOD 47 MISC. ALL OTHER MENTIONS 48 NONE/NOTHING 49 DON'T KNOW 50 REFUSED Q3. MAIN POINT AD WAS TRYING TO GET ACROSS - OPEN END 1 SAFETY PRECAUTIONS/SAFETY OF THE PRODUCT 2 TO BUY THE PRODUCT 3 TO BE AWARE OF SAFETY OF THE PRODUCTS WE BUY 4 CONSUMER AWARENESS 5 INFORMATION/SAFETY INFORMATION ON PRODUCTS/AVAILABLE IN A WEBSITE 6 SAFETY INFORMATION/CAN CHECK SAFETY INFORMATION ON DRUGS 7 SAFETY INFORMATION ON TOYS ARE AVAILABLE IN A WEBSITE 8 RECALLS INFORMATION ARE AVAILABLE IN A WEBSITE/GOVERNMENT WEBSITE 9 GOVERNMENT IS HELPING US TO FIND OUT THE SAFETY OF THE PRODUCTS 10 TO LET THE CUSTOMER KNOW THAT ANY PRODUCT CAN BE RECALLED 11 HEALTH AND SAFETY/GOVERNMENT IS TRYING TO PROTECT HEALTH AND SAFETY OF CONSUMERS 12 INFORMATIVE, UNSPECIFIED 13 SAFETY INFORMATION/CAN CHECK SAFETY INFORMATION ON VEHICLES 14 SAFETY INFORMATION/CONCERNS ON FOOD 15 SAFETY/SAFE PRODUCTS FOR CHILDREN 16 INFORMATION/WARNINGS ON DRINKING AND DRIVING 17 DO NOT TRUST ADVERTISEMENTS/LABELS/CLAIMS 18 ABOUT ALLERGIES 19 MISCELLANEOUS 20 NONE/NOTHING/NA 21 DON'T KNOW 22 REFUSED Q4B. ACTIONS TAKEN EXPLANATION - OPEN END - MENTION 1 1 CHECKED WITH THE WEBSITE 2 WATCHING MORE ON THE PRODUCTS WHAT WE ARE BUYING 3 CHECKED THE RECALLED INFORMATION OF VEHICLES 4 DISCUSSED WITH FAMILY MEMBERS 5 CHECKED THE INFORMATION ON THE DRUGS USED AT HOME 6 CHECKED FOR MORE INFORMATION/RECALLS/DID MORE RESEARCH 7 READ LABELS MORE 8 CHECKED THE TOYS WE BROUGHT 9 CHECKING THE PANTRY/STORE WHAT WE HAVE BOUGHT 10 MISCELLANEOUS 11 NONE/NOTHING/NA 12 DON'T KNOW Q4B. ACTIONS TAKEN EXPLANATION - OPEN END - MENTION 2 1 CHECKED WITH THE WEBSITE 2 WATCHING MORE ON THE PRODUCTS WHAT WE ARE BUYING 3 CHECKED THE RECALLED INFORMATION OF VEHICLES 4 DISCUSSED WITH FAMILY MEMBERS 5 CHECKED THE INFORMATION ON THE DRUGS USED AT HOME 6 CHECKED FOR MORE INFORMATION/RECALLS/DID MORE RESEARCH 7 READ LABELS MORE 8 CHECKED THE TOYS WE BROUGHT 9 CHECKING THE PANTRY/STORE WHAT WE HAVE BOUGHT 10 MISCELLANEOUS 11 NONE/NOTHING/NA 12 DON'T KNOW Q4B. ACTIONS TAKEN EXPLANATION - OPEN END - MENTION 3 1 CHECKED WITH THE WEBSITE 2 WATCHING MORE ON THE PRODUCTS WHAT WE ARE BUYING 3 CHECKED THE RECALLED INFORMATION OF VEHICLES 4 DISCUSSED WITH FAMILY MEMBERS 5 CHECKED THE INFORMATION ON THE DRUGS USED AT HOME 6 CHECKED FOR MORE INFORMATION/RECALLS/DID MORE RESEARCH 7 READ LABELS MORE 8 CHECKED THE TOYS WE BROUGHT 9 CHECKING THE PANTRY/STORE WHAT WE HAVE BOUGHT 10 MISCELLANEOUS 11 NONE/NOTHING/NA 12 DON'T KNOW Q5A. WHO PAID FOR AD - OPEN END 1 GOVERNMENT OF CANADA / FEDERAL GOVERNMENT 2 PROVINCIAL GOVERNMENT 4 GOVERNMENT (GENERAL) 5 TAXPAYERS 6 HEALTH CANADA 7 PHARMACEUTICAL COMPANY 8 CAR/AUTOMOBILE COMPANY 9 MANUFACTURING COMPANIES 10 CONSUMERS/CONSUMER GROUP 11 HEALTH BOARD/COMMITTEES 12 GOVERNMENT OF QUEBEC 13 CANADIAN FOOD AND DRUG ASSOCIATION 14 COMPANY (UNSPEC.) 15 CBC 16 DEALERS/SUPPLIERS 17 MEDIA 18 MISC. ALL OTHER MENTIONS 19 DON'T KNOW 20 REFUSED Q5A/B. WHO PAID FOR AD - OPEN END 1 GOVERNMENT OF CANADA / FEDERAL GOVERNMENT 2 PROVINCIAL GOVERNMENT 4 GOVERNMENT (GENERAL) 5 TAXPAYERS 6 HEALTH CANADA 7 PHARMACEUTICAL COMPANY 8 CAR/AUTOMOBILE COMPANY 9 MANUFACTURING COMPANIES 10 CONSUMERS/CONSUMER GROUP 11 HEALTH BOARD/COMMITTEES 12 GOVERNMENT OF QUEBEC 13 CANADIAN FOOD AND DRUG ASSOCIATION 14 COMPANY (UNSPEC.) 15 CBC 16 DEALERS/SUPPLIERS 17 MEDIA 18 MISC. ALL OTHER MENTIONS 19 DON'T KNOW 20 REFUSED Q1B: What can you remember about this advertising? What words, sounds or images come to mind? - VERBATIM Q3: Thinking about the advertising that you saw, what do you think was the main point the advertising was trying to get across? - VERBATIM Q4B: What did you do? Anything else? - VERBATIM Q5A. WHO PAID FOR AD - VERBATIM